Pricing

One bill instead of a tracker, a heatmap tool and a page builder.

Every plan includes attribution, behaviour analytics, hosted pages, AI diagnosis and A/B testing. You pay for tracked visits and AI builds — not seats per feature.

Recommended: Growth

Starter

For one marketer testing one offer.

€41/ month
€490 billed yearly
  • 25,000 tracked visits / month
  • 3 published pages
  • 20 AI builds / month
  • Heatmaps, replays, section funnel
  • Click IDs, postbacks, ROAS
  • 1 A/B test at a time
  • 2 seats
Start free trial

Growth

Fits your volume

For teams scaling paid traffic.

€124/ month
€1490 billed yearly
  • 150,000 tracked visits / month
  • Unlimited pages and A/B tests
  • 150 AI builds / month
  • Ad-matched variants per campaign
  • Meta CAPI, Google Ads, webhooks, API
  • 5 seats, 3 custom domains
Start free trial

Agency

For agencies running many clients.

€333/ month
€3990 billed yearly
  • 1,000,000 tracked visits / month
  • 10 client workspaces
  • 600 AI builds / month
  • Unlimited seats
  • White-label client reports
  • Priority support
Start free trial

Enterprise

Custom volume, security review and SLA.

Custom
annual agreement
  • Custom visit volume
  • SSO and audit log export
  • EU data residency options
  • DPA, security review, SLA
  • Onboarding for your team
Talk to sales

Prices in EUR, excluding VAT. Every self-serve plan starts with a 14-day trial; you choose to pay when it ends.

Compare plans

StarterGrowthAgencyEnterprise
Volume
Tracked visits / month25k150k1MCustom
AI builds / month20150600Custom
Published pages3UnlimitedUnlimitedUnlimited
Concurrent A/B tests1UnlimitedUnlimitedUnlimited
Seats25UnlimitedUnlimited
Client workspaces1110Custom
Replay & event retention30 days90 days180 days365 days
Tracking & attribution
Cookieless click IDs & tracking links
S2S postbacks & conversion API
Costs, CPA and ROAS by campaign / ad
Meta CAPI & Google Ads offline conversions
Webhooks & REST API
Behaviour analytics
Section funnel, attention, scroll
Click heatmaps, rage & dead clicks
Session replays (inputs masked)
Form field drop-off
Pages & AI
Hosted pages, templates, visual editor
AI diagnosis with evidence
AI variants with before/after diff
Ad-matched variants per campaign
Learnings library
Custom domains1320Custom
Team & support
Roles & permissions
White-label client reports
SSO
SupportEmailEmailPriorityDedicated

Questions buyers ask

Anything else? Ask us directly.

What counts as a tracked visit?+

One person landing on a tracked page from one click. Bots and our own previews are filtered out and never counted. A visitor who comes back from a second ad click is a second visit — that is how ad attribution works.

What is an AI build?+

One AI action that produces a page version: a variant built from findings, an ad-matched variant, a page from a brief, a URL import or a chat edit you save. Diagnoses and learnings are not counted.

What happens when I hit a limit?+

Nothing goes dark. Pages keep serving and conversions keep being attributed. Over the visit limit, heatmaps and replays pause until next month; over the AI limit, building pauses. You can upgrade at any time and the new limits apply immediately.

Do you set cookies on my visitors?+

No. LoopLab identifies a visit with a click ID created when someone lands, carried in the URL. Nothing is written to cookies or local storage on your visitors’ devices. Session replays still process personal data, so you need a lawful basis; all form inputs are masked by default.

Can I use my own domain?+

Yes. Point a subdomain such as go.yourbrand.com at LoopLab with one CNAME record and verify it in Settings. Custom domains are included on every paid plan.

Can I keep pages I built elsewhere?+

Yes. Add one script tag to any page for attribution, heatmaps and replays. To let the AI rebuild and test a page, import it by URL — it becomes editable sections hosted by LoopLab.

Which AI does LoopLab use?+

Anthropic’s Claude, through the API. By default the most capable model is used for diagnosis and building; you can choose another model in workspace settings. Page content and aggregated behaviour data are sent to Anthropic to produce results; Anthropic does not train models on API data by default.

How does the trial work?+

14 days with Growth features at trial volume (10,000 visits, 15 AI builds). No card required. When it ends, your pages and tracking keep running; pick a plan to keep building.

Can I cancel?+

Monthly plans can be cancelled at any time and run to the end of the paid month. Yearly plans are billed up front with two months free. Prices exclude VAT.

Enterprise & agencies

More than a million visits, or many clients?

Custom volume, SSO, a DPA and security review, and onboarding for your media buyers. Tell us about your traffic and we’ll reply within one business day.