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What the loop looks like

Finding · high impactsection: signup

The phone field loses 27% of people who start the form

Evidence: 412 of 1,526 form starters left at “Phone number”. On mobile it is 34%.
Change: Drop the phone field; ask for it on the thank-you step.

Variant B vs Original+18.4% CR · 96% to beat

Evidence from real sessions, a variant built from it, a test that settles it. Example from the LoopLab demo workspace.

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